Sources
SWOT Analysis
An Inside Look at Generation TikTok. (n.d.). https://partner.studentbeans.com/wp-content/uploads/2021/03/An-Inside-Look-at-Generation-TikTok.pdf
Martins, A. (2024, March 28). Most Consumers Want Sustainable Products and Packaging.
Business News Daily. https://www.businessnewsdaily.com/15087-consumers-want-sustainable-products.html
Bhasin, H. (2024, November 27). Top 28 Ralph Lauren Competitors & Alternatives in 2025. Marketing 91. https://www.marketing91.com/ralph-lauren-competitors/
Putri, S. (2024, December 2). Ralph Lauren Capitalizes on Gen Z’s “Old Money” Style Obsession. Yahoo Finance. https://finance.yahoo.com/news/ralph-lauren-capitalizes-gen-zs-045723660.html
Ralph Lauren. (2024, September 5). Spring Fashion Show 2025. Ralph Lauren Corporation. https://corporate.ralphlauren.com/pr_240905_Spring2025FashionShow.html
Ralph Lauren. (2025). Our Brands. Our Story. https://www.ralphlauren.com/brands
Ralph Lauren. (2025, March 21). Ralph’s Hamptons. Youtube.
Ralph Lauren. (2025, March 25). Shop Ralph Lauren. Shop Polo. https://www.ralphlauren.com/spring-2025-campaign-cg?webcat=content-spring-2025-campaign-cg&ab=en_US_HP_Slot_1_S1_L1_SHOP
Infographic
Ralph Lauren. (2024). Global Citizenship & Sustainability. Ralphlauren.com. https://corporate.ralphlauren.com/citizenship-and-sustainability
Images of Billie Eilish
Billboard:
Wood, M. (2024, May 17). Billie Eilish’s senses are alive on “Hit Me Hard and Soft.” Los Angeles Times. https://www.latimes.com/entertainment-arts/music/story/2024-05-17/billie-eilish-hit-me-hard-and-soft-review
Bus Ad:
Stephan, K. (2023, November 13). Billie Eilish Was Made for This: “Being a Woman Is Just Such a War, Forever.” Variety. https://variety.com/2023/music/features/billie-eilish-body-shamers-sexualized-barbie-oscar-buzz-1235787860/
Kiosk Ad:
Billie Eilish Blonde. (2021). The Sauce. https://www.capitalfm.co.ke/thesauce/dont-step-on-her-jz-billie-ellish-unveils-her-vegan-air-jordans/billie-eilish-blonde/
Instagram Ads:
Codinha, A. (2024, October 8). Billie Eilish Has Grown Up. Vogue. https://www.vogue.com/article/billie-eilish-november-2024-cover-interview
Thought Leadership
López, B., Rangel-Pérez, C., & Fernández, M. (2023). Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint. Journal of Business Research, 157, 113607. https://doi.org/10.1016/j.jbusres.2022.113607
State. (2023, December 11). 10 Scary Statistics About Fast Fashion & the Environment. State of Matter Apparel. https://stateofmatterapparel.com/blogs/som-blog/10-scary-statistics-about-fast-fashion-the-environment?srsltid=AfmBOopxChsg8yG7nToFJcS28HUsKWPd3hMPG5V15N9xr0MfNmFoIuaf
Jenkins, A. (2024, September 3). Circular Economy in Fashion Industry | Sustainable Fashion EPR | UK. Reconomy. https://www.reconomy.com/2024/09/03/the-state-of-the-circular-economy-in-the-fashion-industry/