WORK EXPERIENCE

Agency Coordinator Annenberg Center for Public Relations, USC | July 2024 – Present

  • Collaborate with a team of 40+ people to create research reports and host events.
  • Oversee internal operations using Slack, Asana, and Notion, ensuring smooth workflows.
  • Manage communications with five direct supervisors and board members.
  • Coordinate center-wide logistics, including organizing meals for meetings and events.

Consumer Research Fellow – Accelerated Community of Companies/USC January 2024 – May 2024

  • Orchestrated comprehensive qualitative research methodologies including interviews, focus groups, and ethnographic studies to gather nuanced insights into Gen Z consumer behavior
  • Published research findings in esteemed academic journals, contributing to the advancement of knowledge in the field of Gen Z consumer behavior.
  • Collaborated closely with cross-functional teams to integrate research insights into strategic planning and decision-making processes, ensuring alignment with organizational objectives and market trends.

Research Assistant Center for Public Relations University of Southern California, December 2023 – Present

  • Analyzed corporate websites to assess accessibility of Environmental, Social, and Governance (ESG)
  • reports
  • Tracked number of clicks required to access critical documents
  • Documented transparency and potential obfuscation in ESG communications

Art Director Annenberg TV News, September 2023 – May 2024

  • Collaborate with production team to create visually engaging segments
  • Conceptualize and execute creative ideas for graphics and animations
  • Edit videos for YouTube and Instagram
  • Work with social media and marketing teams to maintain cohesive visual identity across platforms

Media and Marketing Coordinator CSUSM, Student Life Division, August 2022 – May 2023

  • Worked closely with 5 brand managers to develop and implement tailored marketing strategies across
  • various channels
  • Ensured consistent messaging and branding throughout campaigns
  • Planned and executed multi-channel campaigns to maximize brand exposure
  • Created compelling content including copy, graphics, and videos

EDUCATION

University of Southern California – August 2023 – May 2025

Master of Arts in Public Relations and Advertising

California State University, San Marcos – August 2020 – August 2022

Bachelor of Arts Digital and Media Arts

SKILLS

  • Brand Strategy Development
  • Multi-Channel Marketing
  • Corporate Sales Account Management
  • Social Media Management
  • Spanish Language Proficiency